organic traffic growth
Tata AIA · Increase associated with SEO initiatives.
Dimpesh Rawte Mumbai, India
I turn digital traffic into measurable growth.
9+ years across SEO, CRO, analytics, digital experience, content, product growth and AI-enabled marketing.
LinkedIn
Selected impact / attributed, not inflated
Outcomes from specific roles and periods. Each number stays attached to its context.
Tata AIA · Increase associated with SEO initiatives.
Bajaj Finserv · 8.26% → 31.08% YoY, FY19–20 to FY20–21. Achieved through a combination of product-journey improvements, re-engagement, remarketing and paid acquisition.
Bajaj Finserv · 300+ products launched in 3 months, alongside SEO optimization.
SEO, CRO, analytics, digital experience, content, product growth and AI-enabled marketing.
Digital × Growth × AI × Life / 03 connected practices
Strategy is useful when it makes the next decision clearer.
Make discovery more useful, then work on the experience after the click. SEO, content, paid acquisition and measurement belong in the same conversation.
Bring a growth question into the product process: frame the need, map the journey, write the acceptance criteria and learn from what ships.
Explore digital products and practical AI workflows with curiosity. Keep the tool in service of sound judgment, not the other way around.
Selected work / evidence before adjectives
A few problems I’ve worked on across search, customer journeys and digital product experience.
All case studiesScaling insurance discovery and improving the journeys beyond acquisition.
A large insurance catalogue, clearer discovery and measurable organic growth.
Content and product catalogue expansion paired with search improvements.
Reducing drop-off through a connected view of acquisition and the product journey.
Independent / concepts and experiments
Independent builds are a different kind of work. Concepts stay labeled as concepts; experiments stay distinct from professional outcomes.
See all projectsAn independent digital product experiment around identity, participation and social sharing.
02 / CONCEPTA digital discovery concept for temples and spiritual destinations in India.
03 / CONTENT IDEAPersonal finance education approached through useful content and short-form video.
How I think / a repeatable practice
Build. Measure. Learn. Improve.
Users · Business · Data
Friction · Opportunity · Root cause
Content · Experience · Product · Experiment
Traffic · Conversion · Engagement · Business impact
Learn · Iterate · Scale
Experience / a practice in motion
2016 — NowAcross four career chapters, the work has widened from digital marketing and content to search, customer journeys, analytics and digital capability delivery.
View all experienceFor a quick read / recruiter snapshot
Direction / next questions
I’m interested in opportunities at the intersection of Digital Growth, Product, Marketing, Analytics and AI — especially roles where I can own problems end-to-end and turn customer insight into measurable outcomes.
A little about how I work
I work where marketing, product, analytics and technology meet. The thread through it all is a useful question, a thoughtful journey and evidence that helps decide what to do next.
Build. Measure. Learn. Improve.
A day in my digital life / in four chapters
Beyond work / small things that matter
Not everything needs a deliverable. Movement, travel, family, making things and finding stillness keep the perspective wide.
07:00 / MOVETraining, getting stronger and keeping a routine.
OUT OF OFFICEExploring destinations, roads and experiences.
MAKE / SHAREInstagram, short-form video and storytelling.
ALWAYS TESTINGTrying new tools and workflows with a practical eye.
The part of life that doesn't need a KPI.
INNER LIFE / DAILY PRACTICEArt of Living teacher. Daily yoga, meditation, breath and awareness keep life in perspective.
Have an interesting problem?
Let’s talk about digital growth, product, experimentation, marketing, or something you’re building.
Let’s connect More ways to connect