Sales conversions
Tata AIA increase cited after lead scoring and CRM tracking refinement.
Growth practice / analytics
Find the signal. Improve the journey.
Measurement used to understand a journey and inform growth decisions.
01 / Context & role
The question behind the work.
Measurement is most useful when it connects a user's movement through a digital journey to a decision the team can make. My work has included acquisition reporting, funnel analytics and collaboration with sales on lead-quality signals.
Role Analytics-informed digital growth across Tata AIA and Bajaj Finserv.
02 / Contribution
Work that connects the parts.
- Used GA4 and Adobe Analytics across digital acquisition and experience work.
- Partnered with sales at Tata AIA to refine lead scoring and CRM tracking.
- At Bajaj Finserv, used data-informed SEO and CRO decisions alongside product journey work and re-engagement.
Tools & focus
- GA4
- Adobe Analytics
- CRM tracking
- Funnel analytics
- Reporting
03 / Evidence
What the record supports.
Online transaction rate
Bajaj Finserv YoY: 8.26% to 31.08% from FY19–20 to FY20–21; across combined initiatives.
Results are presented with the employer and period provided in the source record. They reflect combined work where noted, not a single isolated change.