Curriculum vitae / Mumbai, India
Resume
Dimpesh Rawte
Digital Growth & Product Marketing Leader
Professional summary
Digital Marketing Manager with 9+ years in BFSI (insurance & lending), driving SEO, CRO, and new digital capability launches in IRDAI-regulated environments. At Bajaj Finserv, paired SEO-led catalogue expansion — 300+ insurance products launched in 3 months — with conversion-rate optimization to scale online transaction rate ~3.8x (8.26% → 31.08% YoY). Now at TATA AIA, own a ₹50 Lakh/month acquisition budget and drove a 33% increase in organic traffic, partnering with a cross-functional squad of developers, designers, and QA to ship new digital capabilities — backed by full-funnel analytics (GA4, Adobe Analytics) and a Certified Scrum Product Owner’s discipline for shipping fast.
Experience
Digital Product & Marketing Manager
- SEO, CRO & GROWTH
- Manage a ₹50 Lakh/month media budget across multi-channel digital campaigns, growing lead generation 8% YoY while reducing CAC through continuous CRO experimentation.
- Drove a 33% increase in organic traffic via SEO initiatives, improving rankings for high-intent financial-services keywords.
- Partnered with sales to refine lead scoring and CRM tracking, lifting sales conversions 3% and improving downstream lead quality.
Unit Manager — Digital
- Scaled end-to-end online transaction rate ~3.8x — from 8.26% (FY19–20) to 31.08% (FY20–21) — by combining product-journey improvements with re-engagement, remarketing, and paid acquisition.
- Launched 300+ insurance products in 3 months, expanding the digital catalogue and unlocking new acquisition surfaces; paired every launch with SEO optimization for organic discoverability.
- Drove data-informed SEO and CRO decisions to deliver a high-quality search experience aligned to business goals; partnered with engineering on user stories and acceptance criteria for search and conversion improvements.
- Built end-to-end omni-channel user journeys on Lemnisk and WebEngage CDPs (push, email, SMS, Meta remarketing) to retain dropping users and acquire new ones, lifting reactivation rate by 6%.
Digital Marketing Associate
- Owned acquisition budgets end-to-end across web and social channels; integrated SEO into the broader marketing plan to grow traffic and conversion.
- Defined tracking and reporting requirements with partner teams for operational and process-adherence metrics, surfacing performance via BI dashboards.
Marketing Associate
- Led social-media strategy, community management, and end-to-end content planning; delivered weekly/monthly lead-generation and metrics reports to inform strategy.
Selected evidence
- +33% organic trafficIncrease associated with SEO initiatives at Tata AIA.
- 300+ products / 3 monthsInsurance products launched at Bajaj Finserv with SEO optimization.
- 8.26% to 31.08%Bajaj Finserv online transaction rate, YoY FY19–20 to FY20–21; approximately 3.8×.
Capabilities & tools
Digital Marketing & Growth
SEO, CRO, Google Ads, Meta Ads, Remarketing, Lead Generation, CAC / LTV / ROAS, CDPs (Lemnisk, WebEngage), Content Marketing
Analytics & Experimentation
GA4, Adobe Analytics, A/B Testing, CRO, Funnel Analytics, Reporting & Dashboards
Product & Capability Collaboration
Feature & Capability Roadmapping, BRDs, User Stories & Acceptance Criteria, Backlog Prioritization, Sprint Planning, UAT, Go-to-Market (GTM), Customer Journey Mapping, Stakeholder Management, UX/UI Concepts
Tools & Methods
Figma, SEMrush, Ahrefs, Agile, Scrum, Design Thinking, Data-Driven Decision Making
Recognition
Multiple Hero Awards for increasing brand awareness while reducing overall marketing cost, Recognized for optimizing the end-to-end user journey by introducing mid-funnel retargeting for drop-off customers
Certifications
Google Certified — Google Ads & Mobile Marketing, Google Analytics Essentials — Certificate of Completion, Certified Professional Scrum Product Owner (PSPO)
Focus Areas
BFSI, Insurance & Lending, Digital Capabilities, SEO, CRO, Growth Marketing