Selected work / professional & independent
Selected work. Measured honestly.
A few problems across digital growth, search, conversion and experience. Independent concepts are clearly marked; company outcomes stay attached to their roles and periods.
Professional experience
01Tata AIA
SEO, content, analytics and digital capabilities across an insurance ecosystem.
Bajaj Finserv
300+ insurance products launched and a 3.8× YoY transaction-rate improvement across combined initiatives.
Growth practices
01SEO & organic growth
Search-led catalogue expansion and page improvements across BFSI.
Conversion journeys
Acquisition, product journeys and re-engagement, with results kept in context.
Analytics & measurement
Measurement used to understand a journey and inform growth decisions.
Independent builds & concepts
01Divine Yatra
A digital discovery concept for temples and spiritual destinations in India.
Your Daily Finance
Personal finance education, content and short-form video.
Experiments
01I’m Not The Culprit
A digital product experiment around identity, participation and social sharing.