Online transaction rate
Bajaj Finserv year-over-year change, FY19–20 to FY20–21; approximately 3.8×. Multiple initiatives contributed.
Growth practice / CRO
Less friction. Better journeys.
Less friction across acquisition, product journeys and re-engagement.
01 / Context & role
The question behind the work.
A conversion number is the end of a journey, not the whole story. Work across paid acquisition, digital product improvements and re-engagement helped address drop-off through multiple parts of the funnel.
Role Digital growth and product journey work at Bajaj Finserv; CRO and acquisition work at Tata AIA.
02 / Contribution
Work that connects the parts.
- At Bajaj Finserv, paired product-journey improvements with re-engagement, remarketing and paid acquisition.
- Built omni-channel journeys through Lemnisk and WebEngage for push, email, SMS and Meta remarketing.
- At Tata AIA, continued CRO experimentation and worked with sales on lead scoring and CRM tracking.
Tools & focus
- CRO
- Journey mapping
- Lemnisk
- WebEngage
- GA4
03 / Evidence
What the record supports.
Reactivation rate
Reported improvement through re-engagement journeys at Bajaj Finserv.
Sales conversions
Tata AIA: after lead scoring and CRM tracking refinement with sales.
Results are presented with the employer and period provided in the source record. They reflect combined work where noted, not a single isolated change.