Selected case studies
A closer look at the work.
Each page separates the challenge, the contribution and what the record can support. Where a number comes from a specific employer or period, the context stays beside it.
Tata AIA
SEO, content, analytics and digital capabilities across an insurance ecosystem.
Read the caseBajaj Finserv
300+ insurance products launched and a 3.8× YoY transaction-rate improvement across combined initiatives.
Read the caseSEO & organic growth
Search-led catalogue expansion and page improvements across BFSI.
Read the caseConversion journeys
Acquisition, product journeys and re-engagement, with results kept in context.
Read the caseAnalytics & measurement
Measurement used to understand a journey and inform growth decisions.
Read the caseI’m Not The Culprit
A digital product experiment around identity, participation and social sharing.
Read the caseDivine Yatra
A digital discovery concept for temples and spiritual destinations in India.
Read the caseYour Daily Finance
Personal finance education, content and short-form video.
Read the case