Products launched
Bajaj Finserv insurance catalogue, across three months.
Growth practice / search
Search built for useful journeys.
Search built around useful pages, discoverability and the journey after the click.
01 / Context & role
The question behind the work.
Search performance asks for more than rankings. In BFSI, product and support pages need strong information structure, useful content and a connected route to the next task.
Role SEO and digital growth work across Tata AIA and Bajaj Finserv roles.
02 / Contribution
Work that connects the parts.
- At Bajaj Finserv, launched 300+ insurance products in three months and paired launches with SEO optimization.
- At Tata AIA, added 49 new content pages and improved metadata, schema, headers and breadcrumbs.
- Used analytics-informed iteration to connect search entry points with customer experience.
Tools & focus
- SEO
- SEMrush
- Ahrefs
- GA4
- Adobe Analytics
03 / Evidence
What the record supports.
New content pages
Added across the Tata AIA website.
Organic traffic
Increase associated with SEO initiatives at Tata AIA.
Results are presented with the employer and period provided in the source record. They reflect combined work where noted, not a single isolated change.