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DR.Dimpesh Rawte
ResumeLet’s Connect

Experience / 2016—now

Experience built around growth.

From digital acquisition to product capability delivery: a career shaped by learning how discovery, journeys and measurement connect.

9+

years working across BFSI, insurance, lending and digital growth.

View the concise résumé
  1. 01

    TATA AIA

    Digital Product & Marketing Manager

    Current role
    • SEO, CRO & GROWTH
    • Manage a ₹50 Lakh/month media budget across multi-channel digital campaigns, growing lead generation 8% YoY while reducing CAC through continuous CRO experimentation.
    • Drove a 33% increase in organic traffic via SEO initiatives, improving rankings for high-intent financial-services keywords.
    • Partnered with sales to refine lead scoring and CRM tracking, lifting sales conversions 3% and improving downstream lead quality.
    • CAPABILITY & PLATFORM DEVELOPMENT
    Digital growthCustomer journeysGA4 · Adobe Analytics · Jira
    Read the company case study
  2. 02

    Bajaj Finserv

    Unit Manager — Digital

    Career chapter
    • Scaled end-to-end online transaction rate ~3.8x — from 8.26% (FY19–20) to 31.08% (FY20–21) — by combining product-journey improvements with re-engagement, remarketing, and paid acquisition.
    • Launched 300+ insurance products in 3 months, expanding the digital catalogue and unlocking new acquisition surfaces; paired every launch with SEO optimization for organic discoverability.
    • Drove data-informed SEO and CRO decisions to deliver a high-quality search experience aligned to business goals; partnered with engineering on user stories and acceptance criteria for search and conversion improvements.
    • Built end-to-end omni-channel user journeys on Lemnisk and WebEngage CDPs (push, email, SMS, Meta remarketing) to retain dropping users and acquire new ones, lifting reactivation rate by 6%.
    • Sourced and developed new strategic and social-engagement initiatives that generated incremental revenue streams.
    Digital growthCustomer journeysLemnisk · WebEngage · SEO · CRO
    Read the company case study
  3. 03

    ElaWoman

    Digital Marketing Associate

    Career chapter
    • Owned acquisition budgets end-to-end across web and social channels; integrated SEO into the broader marketing plan to grow traffic and conversion.
    • Defined tracking and reporting requirements with partner teams for operational and process-adherence metrics, surfacing performance via BI dashboards.
  4. 04

    TrekTeller Infotech Services

    Marketing Associate

    Career chapter
    • Led social-media strategy, community management, and end-to-end content planning; delivered weekly/monthly lead-generation and metrics reports to inform strategy.

Education

The foundations.

MBA, Marketing

Symbiosis International University

2016 · Pune, India
B.E.

RGPV University

2014 · Bhopal, India