Out of office
Travel
Exploring destinations, roads and experiences.
About / Mumbai, India
More than a marketer. A digital builder.
I work where marketing, product, analytics and technology meet. The work is strongest when those disciplines solve the same customer problem.
Mumbai / IndiaA practice that keeps widening
Start with the user.
Stay close to evidence.
Over 9+ years, my work has moved from digital marketing and content into SEO, analytics, conversion optimization and product capability delivery. Each step added a different lens: discovery, intent, friction, measurement and the practical details of getting an improvement into the world.
Today I work in BFSI, where good digital experiences have to be clear, useful and built with care. AI is part of my toolkit and experimentation practice—not a substitute for customer understanding or judgment.
Follow the career timelineThe through line
One practice, several lenses.
- 01Digital marketing
- 02SEO
- 03Analytics
- 04CRO
- 05Digital product
- 06AI-enabled growthToday
Connected capabilities
Four disciplines.
One customer problem.
- Marketing — SEO, content and CRO.
- Product — Customer journeys, UX and experimentation.
- Analytics — GA4, Adobe Analytics and measurement.
- Technology — AI, automation exploration and rapid prototyping.
How I think
Traffic isn’t
the outcome.
- Start with the user and their actual task.
- Measure what changes the decision.
- Reduce friction across the whole journey.
- Build. Measure. Learn. Improve.
- Use AI as leverage, not a replacement for judgment.
Beyond work
Space to reset
and stay curious.
Travel, movement, content and time for stillness keep the perspective wider than a dashboard.
A daily practice
Finding stillness
Yoga, meditation, breath and awareness keep life in perspective.